“Common sense in an uncommon degree is what the world calls wisdom.” – Samuel Taylor Coleridge
Wisdom or common sense, mine is here for you to put to work.
It comes from decades of experience in advertising and marketing at the highest levels. It comes from having worked for start-ups, established global brands and everything in between.
Industrial Wisdom is a resource for marketing organizations of all sizes. And for ad agencies that need to temporarily boost their strategic or creative capabilities.
I believe craft is a competitive advantage. I believe, no matter what tools we choose to use, the power of human thought and communication are our greatest assets. We should use them wisely.