“Aim for the company of immortals.” – David Ogilvy
Starting as a copywriter in London I was mentored and trained by some of the great advertising minds. I ultimately rose to the level of Global Creative Director.
One highlight among many was helping to take what was then a staid packaged goods agency – Grey New York – into the world of tech, telecom and services through the creation of darkGrey, a bi-coastal agency-within-an-agency. Building the team from scratch we brought in hundreds of millions of dollars worth of new business.
We find ourselves in an era where razor-sharp thinking and refreshing creativity seem harder to find than they once were. Automation through digital platforms and digital media seem to have diminished the quality of communications rather than enhanced them. It doesn’t have to be this way.