Industrial Wisdom is the company through which I offer my extensive strategic and creative expertise.
I have worked for major advertising agencies including J.Walter Thompson, Grey Global Group and McCann.
For McCann, I traveled the world holding Creative Director positions in London, Hong Kong, New York and San Francisco. My leadership of their global brands including Coca-Cola and United Parcel Service added to my already extensive experience with national brands.
I have worked in almost every product and service category.* My former clients in addition to those just mentioned include Oracle, AT&T, BellSouth, HP, Microsoft, Intel, Blue Cross Blue Shield, Nokia, Unisys, California Milk, Dunlop-Slazenger, Lotus Cars, General Motors, Goodyear, Cisco, Cisco Investments, Adidas and many more. When not tackling strategic marketing challenges, I am a singer-songwriter, poet and author. My work can be explored at davetutin.com.
I am an Awarded Member of D&AD (UK), a member of SAG-AFTRA (USA) and a member of ASCAP (American Society of Composers, Authors and Publishers).
I am 70 and proud of it. I think ageism has robbed marketing and advertising of vast stores of talent. I have no problem blending with teams half my age and less. I learn from them as they learn from me.
*The only industries I choose not to engage with are Tobacco and Pharmaceuticals.